The default permalink structure for wordpress is something like his: http://ucilblog.com/?p=123, exactly where “123? will be the internal ID of the publish. I completely disagree with that structure and I’m not the one one within this world who thinks meaningless and useless for Seo functions. It doesn’t assist in any methods your rankings or your putting within the SERPs. This really is apparent simply because among the most essential guidelines for Seo is having the key phrases in your URL/titles. Honestly, I don’t understand why they select that as default, but that is not so important.
The fairly structure is something like this: http://ucilblog.com/some-category/some-post-name.htm. Now, the large question is: which permalinks structure is the greatest one? I’ll allow you to determine that, but, for me, one thing is for sure: the post name has to be within the URL. WordPress comes with couple of choices for the permalinks structure:
- Day and name, which is actually ‘year, month, day and name’. This helps the reader too as it’s like searching through the blog archive. You have the year, the month, the day, so you can easily find the post.
- Month and name, which is almost the same with the first option just that the day is missing
- Category and post name, for instance
http://ucilblog.com/some-category/some-post-name.htm. This format is used on a lot of new blogs lately. Some say that the category name is relevant to the post name, and hence improve SEO. - Post name, meaning just ucilblog.com/some-post-name. This 4th one is used on a lot of blogs as well.
WordPress provides you the possibility to go even further together with your imagination, utilizing the structure tags inside your permalinks to produce a custom permalinks structure. According to ‘codex’, these are the structure tags you are able to use in your permalinks settings page:
- %year% – The year of the post, four digits, for example 2004
- %monthnum% – Month of the year, for example 05
- %day% – Day of the month, for example 28
- %hour% – Hour of the day, for example 15
- %minute% – Minute of the hour, for example 43
- %second% – Second of the minute, for example 33
- %postname% - A sanitized version of the title of the post (post slug field on Edit Post/Page panel). So “This Is A Great Post!” becomes this-is-a-great-post in the URI (see Using only %postname%)
- %post_id% – The unique ID # of the post, for example 423
- %category% – A sanitized version of the category name (category slug field on New/Edit Category panel). Nested sub-categories appear as nested directories in the URI.
- %author% – A sanitized version of the author name.
You can use ‘-’ or ‘/’ to separate them or use .htm / .html to make the url seo friendly, eg: /%category%/%postname%-%post_id%.htm
This isn’t a Seo blog so I’ll let you determine which one is the greatest permalinks structure for your blog. I personally support having post name and id and nothing else. Why? It is because your post name will contain your key phrases. Consequently, if the URL is short, the keyword density will be high(the concept is known as relative weight of keywords). I do not encourage having only the post name within the title, and here’s why: in the event you do that, the rewrite rules may make it impossible to access pages such as your stylesheet or the /wp-admin folder. That’s why it is best to include some numeric information within the post, for instance the post ID. This may prevent you from having 2 posts using the exact same URL (I know you wouldn’t name 2 posts the exact same, but you may have 2 posts with the exact same name in various categories, etc … you never know).
One thing I forgot to mention is that if you already made some posts and published them with the faulty structure, there is a plugin that will help you redirect the old URLs to new ones. Here’s the link.
Source:
The Best WordPress Blog Permalink Structure For SEO – http://www.wordpress-how-to.com
Tags: best permalink, permalink structure, wordpress permalink
